This is a campaign done by the WWF in 2009.
It was a series of print ads done in Finland to help spread awareness about the effects of Global Warming. I think it is great how they related the animal's suffering to something humans face everyday. Its about time we learned. I wish this campaign was set to broadcast through North America, or even nationally rather than regionally.
Advertising Agency: EuroRSCG, Helsinki, Finland
Creative Director: Marcelo Coutinho
Art Director: Luiz Risi
Copywriter: Leena Yliportimo
If you want to review more about the WWF past campaigns, I found a great place that "makes you think twice."
You should visit http://thedesigninspiration.com/articles/50-creative-wwf-campaigns-that-make-you-think-twice/
Its a great website with compelling ads, especially for those green-goers.
NIKE's Write the Future
I know these are all old posts but they have been upheld for about a while. Here is a great way to uphold and endorse legends.
Agency: Wieden+Kennedy, Amsterdam.
There are more of these ads in this campaign, just these are my favoured few.
They started with pre-ads to build the campaign, and as the FIFA 2010 progressed they released the other ads.
